aohus
12-09-2008, 12:37 PM
Contrary to the first report stating that Black Sales were up, that is incorrect. Black Friday sales were down 8.4% for the year, the first-ever decline for Black Friday.
http://www.npd.com/press/releases/press_081209a.html
“While a weakening economy and overall changes to the consumer technology industry had an impact on Black Friday sales, what we saw is most likely not a one-time reaction to circumstances, but rather the beginning of a change in the overall concept of Black Friday,” said Stephen Baker, vice president of industry analysis at NPD. “This year there were no blowout sales to attract consumers. Instead of being a kick-off to the holiday season, the deals mimicked a typical weekend sale, not what consumers have been used to in prior years. As consumers’ shopping options grow, Black Friday may become less of a barometer for the holiday shopping season and more of a showcase of retailers’ holiday intentions.”
http://www.npd.com/press/releases/press_081209a.html
“While a weakening economy and overall changes to the consumer technology industry had an impact on Black Friday sales, what we saw is most likely not a one-time reaction to circumstances, but rather the beginning of a change in the overall concept of Black Friday,” said Stephen Baker, vice president of industry analysis at NPD. “This year there were no blowout sales to attract consumers. Instead of being a kick-off to the holiday season, the deals mimicked a typical weekend sale, not what consumers have been used to in prior years. As consumers’ shopping options grow, Black Friday may become less of a barometer for the holiday shopping season and more of a showcase of retailers’ holiday intentions.”