The regular price is $69.99 with FREE shipping (and more selection). This is NOT a deal. If you check the notes, you can usually get multiple controllers for the $70 price. The last one I purchased came with 5 controllers for $70 shipped.
If you want one, check back tomorrow and it will be listed in the 'console' section. There are also coupons floating around for new users.
FYI- the Chino CA warehouse usually has better units and better shipment packaging.