Yea Pananic owns it in the Plasma Category. That Tv sells all day for $600 on Amazon (cheapest I could find) So for $500 its a decent Deal, I picked one up from Costco since they offer 2yr Warranty which no other place did so that sold it to me.
Also got the Samsung LED 40in Un40EH5050F for $429.99. That was the best Samsung 40in I could find out there. Plus its 120hz not like the 60hz that everone else had for the same price everywhere else.