the whole deal is a sham. just after one second every product is sold out. if u see the website source code you can see there is a function which will replace the coming soon sign with sold out after the timer is gone. i asked the supplier straight away and he said no one has ordered.
just for the record. looking at the source code is html. you can't see the function... all you can see is the text thats there for when the function gets called to display it after its sold out.