They have this at Costco on sale for 99.99. I tried it out on the demo. I don't see what the fuss is all about.
I don't get it either. When I first saw it at $200 I was like "Why? You must be joking."
I still think it's a joke at $100. The $50 at Cricket though seems reasonable at least for MSRP.
It doesn't even support the apt-X bluetooth audio codec which is something I expected in a freaking $200 bluetooth speaker.