More at $40 with rarely at $30 this year. I just got lucky and got the $30 ebay/tigerdirect version that sold out in 10 min on Friday. So this is not a bad price at all. Especially since it's a physical card instead of a code.
Much better for stocking stuffers than printing out a piece of paper.
Too bad you couldn't price match this, since this is Neweggs Ebay account.