I got amazon to price-match even if the price didn't show online since it's only for store pickup. They had to add 50 dollars shipping though because the sales rep said they had to make it comparable to fry's. I'm going to ask them again when I call them back to see if they'll drop the shipping since I'm a Prime member.
Edit: You'll have to have them call you by the way to talk to their Large Items department. You also have the option to either buy it right then and there, or get an email about it and you have to call back to order within 24 hours.
woowww eeee! ive been holding out for a new 55 with wifi but for this price i could just get an hdmi streamer with this!?