No, you pay the full price for the tv. Then they credit you sywr account with $250. So your not saving anything out of pocket. The catch is that SYWR dollars expire usually in a year.
Now I've had this problem and I've seen it posted on here before. Say you buy a $350 dollar camera and use $250 in rewards and $100 in cash to purchase it. Later you decide to return the camera, you'll get your $100 Back but in some cases you will not see those SYWR points back.
The other scam they run is if you use SYWR points online and they cancel your order say goodbye to your points.
This doesn't happen all the time but often enough that it is noticed. In some cases I've seen the problem resolved as well.
This is a good deal found by the OP, if this was amazon I would have bought first thing.
those statements about the SYWR are not true
if you use them and they cancel your order..you get the points back
if you return something you get the points back in your rewards account
you might do some research before you post