To get you into the store in hopes you'll buy junk you didn't plan on buying.
They should suck me in to checking out their online store... I'll never go to a brick and mortar of theirs... they aren't in my area. But I'd probably go nuts once I went online and started clicking if they are competitive!
Please DON'T give me rep points!!! My mother had me tested and it turns out that I'm allergic to them.
If you follow me, I'll only lose you at the next intersection anyway...