Yeah but this coupon is not the way to do it, at least not if people take advantage of it even if they don't do the gift card route. It doesn't exclude some items that barely make BB any money such as computer monitors. After this coupon they'll be losing money on every monitor that walks out of the door -_-
..? Click the link the OP provided.
The store near me only has a couple of monitors, but at high price. It's all about the corporate trying to increase the revenue and traffic to make it look good on reports.