bait and switch...at least the entire 1st day was...
Evidence showed that it wasn't never their intend to bait and switch. There are people who walked away with thousands of dollars worth of giftcards at 50% off which was a huge loss for Best Buy. This coupon was given to very limited number of people. The coupon shouldn't exist as is unless their intention was to lose billions of dollars in 7 days. People abused it before they can react, and they reacted poorly upon their own mistakes. They screwed up so they changed their mind. The true definition of bait and switch is advertising something attractive one doesn't have in order to lure you to the store to buy something else.