Like most stuff at Kohl's, if it's 60% off at REI, it's about normal price....
Many things at REI are certainly higher than other stores, but I've also seen regular-priced items at REI that are CHEAPER than at other chain stores...and that's before factoring in the 10% member dividend or the 5% cash back from the REI visa. None of the "other" stores in my area allow me to take back a product at any time if it doesn't meet expectations...so since I can look past the initial price on the receipt they're usually a much better deal in the long run for many different reasons. To each their own though!
We have enough youth...how about a fountain of "smart"?