lol buy.com changed it name to rakuten ? that has got to be the dumbest business idea in the history of all business idea;s..lol anyone know the story of stupidity behind this move? Its not even like the sold the domain name for 50 billion dollars as it still redirects. lets change our name from the most common word representing commerce in the world (which happens to be a supershort domain name too)...to something people will ask... how you spell that..and is that a scam site? too funny.
oh yeah.. back to the item. Its now 125.99 incase anyone is curious.
Ratuken is the Japanese company that bought them a while ago. The recently change the name to reflect the parent company