Interesting discussion on the Freakonomics podcast. Basically they said that by a significant margin pools are responsible for more child deaths than guns, but you don't hear people saying, "my child isn't going over there because they own a pool". Basically people are really really bad at judging statistics and how it applies to their everyday life.
I hear people saying that all the time (myself included), except it's more along the lines of "my child isn't going over there because they own a pool and they don't have adequate fencing and protection around it."
A person who won't read has no advantage over one who can't read. - Mark Twain