He was talking about buying through the other sellers:
TigerDirect has it for the same $99.99 price + S&H.
However, the shipping is $6.51 though that channel.
If you go through TigerDirect, they offer "Econo Ship" for ~$5.27.
Both TigerDirect and Buy.com have 5% cashback through Shop Discover.
The 100 "Super Points" = $1 to spend at Buy.com
So, I think buying from TigerDirect.com directly is the better deal.