I'm not sure, but I don't think this is an Apple outlet. They are however authorized by Apple.
I think this will become public very soon that it is indeed an Apple outlet as reported by media. Apple does not allow anybody else to sell Apple Certified products with full warranty.
Golden Rule of a Deal: If an item has been offered validly at a price of $X at any time, then never pay more than that in the future. It has been discontinued or will appear again at that price soon enough.