This is the price they were during the last Black Friday. If you want a big TV with a good picture this TV is great. However, it has no added features like internet access which people seem to want for some reason. It also has a very large bezel which is a turnoff for many people. It's LCD instead of LED. This makes no difference in the picture unless the LED TV is poorly built. However, LCD means the TV gobbles up about four times more electricity than LED.