I can't comment on this specific brand but a couple of years ago, I bought some red mulch at around this price point, in no time at all the red color was gone.
For some places I plan to add the free mulch from the city of LA [lacitysan.org]
mainly to deter weed growth. However, to raise the curb appeal of the mulch I may buy and spray some red wood stain [homedepot.com]
. I know there are those who say those free mulch aren't good since they aren't baked so pests may infest them so if any wash out of the stain harming the soil the weeds grow in I'm trying to kill sounds alright to me.