I asked them yesterday to PM BB on Pokemon Rumble Blast for 3Ds and they gave me this whole long speech on how they don't price match and when I got pissed and clicked off chat they sent me this long email about price matching and all this kind of crap. I don't get it.
The demand has to be high enough for them to budge. Amazon will cater to you when you order from them (returns, partial refunds on damaged/incomplete items). However, when it comes to matching prices, price adjustments due to a lower price from a previously purchased item, etc... they're pretty stingy.