Strongly considering E701i purchase from Costco. Why did you decide to return it?
I have an even nicer 240hz Sony 55 LED and I was constantly comparing the two and did not think the vizio was worth the $18xx price tag on it. I did not like the apps UX on it either. I would say its a decent buy for around 1300 but def not worth 18xx out the door. Decided I would wait for a better deal.....