UPDATE: Price has now dropped to $10.99 with promotion code JAM. Shipping is free.
BuyDig has Audio-Technica ATH-CKF500 In-Ear Headphones w/ Rhinestone for $22.99 - $12 off promotion code JAM = $10.99. Shipping is free. Thanks purificada
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best price i could find online by far on these 
coupon code JAM
Black [buydig.com]
Brown/Gold [buydig.com]
Light Pink [buydig.com]
Pink/Gold [buydig.com]

coupon code JAM
Black [buydig.com]
Brown/Gold [buydig.com]
Light Pink [buydig.com]
Pink/Gold [buydig.com]
- Includes key-shaped cable wrap and 3 ear tips
- Audio-Technica quality 8.8 mm drivers deliver crystal-clear, high-performance audio
- Embellished with rhinestone detailing and elegant calligraphy
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these are cheaper at buy.com by a buck
http://www.buy.com/retail/product...21954938&&
http://www.buy.com/retail/product...21954938&&
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Here's a short write-up about the earphones when they came out a few years ago:
http://en.akihabaranews.com/31045...-for-women
The reviews on Amazon Japan ( http://www.amazon.co.jp/product-r...0035MJTRU/ ) are all over the place, but most of them agree that the cord wrap is mostly useless because it's heavy. One person said that the highs can be a bit sharp and that overall response is flat, while some say that the bass is very responsive, while another said that he needed to play with equalizer settings to produce a bearable sound, all of which could be probably be attributed to the various devices that they used their earphones with. Some say they got way more than what they paid for, and some say that it's too focused on design with no substance.
tl;dr: Don't expect anything magical just because it's Audio-Technica as this is one of their budget earphones.
Edit: they reversed the price back to $24 before coupon
http://www.amazon.com/Panasonic-R...s=RPHJE120
http://www.amazon.com/Sony-MDREX1...=MDREX10LP
These are very nice, high quality sound. At the beginning I felt they were slightly clipping the high frequencies, but now it seems OK to me. Overall VERY high sensitivity, dynamic earphones. These are well worth $12, I would say equal to SONY's $50 plugs.
The wire is nice and soft.
I am picky about quality. For comparison Apple's earbuds are complete trash compared to these, to me.
These are very nice, high quality sound. At the beginning I felt they were slightly clipping the high frequencies, but now it seems OK to me. Overall VERY high sensitivity, dynamic earphones. These are well worth $12, I would say equal to SONY's $50 plugs.
The wire is nice and soft.
I am picky about quality. For comparison Apple's earbuds are complete trash compared to these, to me.
Any comment on the bass?
http://www.amazon.com/Audio-Techn...ATH-CKF500
No reviews I could find but the specs are great. I bought one.