M1 Finance’s Premium ‘Plus’ for $25: Same Free Trades, but With Two Trading Windows and Rewards Checking

If your investment strategy includes individual shares and low-cost ETFs, you’ll be hard pressed to find a better investment tool than M1 Finance.

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Many investors avoid individual stocks because they are difficult to diversify and trading costs can eat into profits. M1 Finance allows clients to purchase fractional shares of over 6,000 options so you can diversify even with a small investment. You can open an M1 Roth IRA, Traditional IRA or brokerage account to meet your needs. There are no M1 Finance fees on trades, so all profits are yours to keep.


  • Investment platform with no maintenance or trading fees
  • Purchase fractional shares from over 6,000 stocks and ETFs
  • Can be used as a brokerage, retirement, or trust account

Open an Account Today


  • Open account with $100
  • Purchase fractional shares starting with $1
  • Dynamic rebalancing returns portfolio to ideal weighting
  • Shares sold in order to reduce tax liability
  • Includes checking account with no fees
  • Customers may borrow against portfolio
  • M1 Plus upgrade offers additional benefits for a reasonable fee


  • Shares are sold during a trading window, which may affect sales price
  • Accounts with less than $20 and no activity may be charged a fee
  • No access to financial advisors
  • No online chat to speak with customer service
M1 Plus for Only $25

For a limited time, new M1 Finance customers can lower the M1 fees of M1 Plus. You’ll receive a $100 discount on M1 Plus if you sign up within seven days of having your identity verified. This means you can enjoy all of the benefits of M1 Plus for only $25 for the first year. You have until June 30, 2020, to open your account and activate this promotion.

Table of Contents

What Is Unique About M1 Finance?

M1 Finance is unique because it allows investors to buy fractional shares and diversify their portfolio, even with a small investment. You can open your account with as little as $100.

Investors can buy shares of stock with as little as $1, which makes diversifying your portfolio simple. Additionally, M1 Finance can automatically invest in your portfolio when your cash balance reaches $25.

As you continue to add money to your account, M1 Finance uses dynamic rebalancing. This means that future contributions are made to restore your account to the portfolio distribution you’ve set.

When it comes time to sell, M1 Invest uses a “lot allocation strategy” to help investors reduce taxes. Shares are sold in the following order to lower your tax liability:

  1. Losses to offset future gains
  2. Long-term gains
  3. Short-term gains

Once your account is funded, you can also refer your friends and earn $10 for each friend that opens an account.

Which Stocks and ETFs Can I Invest in with M1?

Whether you have an M1 Roth IRA, Traditional IRA or Brokerage account, you can invest in more than 6,000 stocks and funds to build your portfolio.

Automated Portfolios

If you don’t want to choose stocks or ETFs yourself, there are nearly 100 professionally-designed portfolios to choose from. These portfolios are designed to meet a range of financial goals, investment objectives and risk tolerances.

Trading Windows

M1 Finance makes all trades one or two times per day. The morning and afternoon trade windows keep costs low for all clients. All changes requested before 10 a.m. Eastern are generally made the same business day during the morning trade window.

An afternoon trade window is for requests made between 10 a.m. and 3 p.m. Eastern. M1 Plus members may trade during either daily window. The M1 Plus members with $25,000 or more in their accounts may trade in both windows.

Manage and Grow Your Money With Two M1 Finance Account Types

When you open an M1 Finance account, there are two account types to choose from: Basic and M1 Plus. Both accounts use intelligent automation to invest in a portfolio of stocks and ETFs for free. However, the M1 Plus Account offers additional benefits with lower borrowing costs and higher rewards.

Basic M1 Account M1 Plus Account

Basic M1 Account M1 Plus Account
Investing Invest for free Invest in morning, afternoon, or both for free
Borrowing 3.50% 2.00%
  • No monthly fees
  • No interest
  • No cash back
  • 1 ATM reimbursement/mo
  • $125 annual fee
  • 1% interest
  • 1% cash back
  • 4 ATM reimbursements/mo

Additional Account Types Available With M1 Finance

With M1 Finance, you can choose from a variety of account types to meet your specific investment goals. These account types include:

  • Individual
  • Joint
  • Retirement
  • Trust

M1 Roth IRA and Other Retirement Accounts

If you want the benefit of tax-deferred retirement accounts, M1 Finance has you covered. Yes, you can open an M1 Roth IRA, Traditional IRA or SEP-IRA account.

M1 Finance Fees

M1 Finance was designed with clients in mind. There are no M1 Finance fees for trading in stocks or ETFs. Additionally, there are no M1 Finance management fees either.

Clients who upgrade to an M1 Plus Account are charged $125 per year. This annual fee provides a higher rate of interest on your checking account, 1% cash back on debit card purchases and reimburses up to four ATM fees per month. Additionally, you’ll receive a lower rate of interest on your line of credit from M1 Finance.

Most importantly, M1 Plus clients have additional trading windows to buy or sell their investments each day.

M1 Finance Benefits and Tools

Clients have more than just M1 Roth IRA, Traditional IRA or brokerage accounts to choose from with M1 Finance. Your account includes a checking account and the ability to borrow a portion of your investment account.

M1 Spend Checking Account

Your M1 Spend checking account can replace your existing checking account. You can direct deposit your paycheck, transfer money between accounts or make purchases with the complimentary ATM debit card.

The basic checking account has no annual fee and includes one covered ATM fee each month. It does not earn interest or cash back on debit card purchases.

When you upgrade to M1 Plus, your M1 Spend account also receives an upgrade. It now receives 1% APY on your balances and 1% cash back on debit card purchases. Plus, up to four foreign ATM charges are reimbursed each month. Keep in mind, that APY can change over time. So be sure to double check all APY offers.

All M1 Spend checking accounts integrate with your investment accounts, have FDIC insurance up to $250,000 and have no minimum balance requirements

Borrow up to 35% of Your Account Value

You can borrow up to 35% of your portfolio’s value at a relatively low-interest rate with a margin loan. The base rate is 3.5% for Basic M1 accounts and 2% for M1 Plus accounts. There is no paperwork, no payment schedule and you can get the money is less than 10 seconds. These margin loans can be used for anything, including paying off debt, a large expense or adding leverage to your portfolio.

Keep in mind that margin loan interest rates are variable, can be called if your portfolio value declines and can magnify losses if you buy additional investments.

How to Open an M1 Finance Account

You can open your M1 Finance account online or through the mobile app (AppleAndroid).

To start, you provide your email address and create a password.

Then you’ll create your “pie” of investments from the more than 6,000 stocks and professionally-designed portfolios. The investments are equally weighted initially, but you can adjust those percentages to your liking.

You’ll verify your identity through your phone and provide personal information including your Social Security Number and date of birth. M1 Finance also asks a short series of questions to create your financial and investment profile.

Then you’ll link your bank account automatically through Plaid or by manually entering your account and routing numbers. At that point, you’ll fund your account.

Open an M1 Finance Account


We want to make sure you get the best deal! Our editors strive to ensure that the information in this article is accurate as of the date published, but please keep in mind that offers can change. We encourage you to verify all terms and conditions of any financial product before you apply. Also, please remember this content wasn't provided, reviewed or endorsed by any company mentioned in this article.

Any product or service prices/offers that appear in this article are accurate at time of publish, and are subject to change without notice. Please verify the actual selling price and offer details on the merchant's site before making a purchase.

Lee Huffman

Lee Huffman spent 18 years in banking and investments and now uses that insider knowledge to write about credit cards, travel, and other personal finance topics. Lee enjoys showing people how to travel more, spend less, and live better through the power of travel rewards. You can connect with him at BaldThoughts.com.

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