Though music and footwear seem to be from different galaxies in the consumer’s universe, the stars began aligning for them with the explosion of hip-hop culture. People wanted to look hip while they were hoppin’, so this pairing actually turned out to be quite natural.
In the past two decades, Reebok’s innovative partnerships of music and sole have featured some of the biggest names in the biz, like 50 Cent, Jay-Z, Alicia Keys, and many more. These collaborations have brought about immensely popular, generation-defining shoes like the S. Carter and the Alicia Keys x Freestyle Hi Sneaker.
Recently, Cardi B joined the ranks of these superstars by teaming up with the UK shoemaker to release some new kicks that embody the very essence of the Grammy Award–winning artist.
Reebok x Cardi B
Exhibiting different facets of her persona, the Cardi B Classic Leather Women’s Shoes are inspired from the timeless styles of the ‘70s and ‘80s. Like wearing gold on your feet, the shoes come in a bold and fierce bright ochre color that some might even call a “Bodak Yellow.” Matching the versatility of the female rapper, the sneakers sit on top of a stacked midsole and feature aggressive lugs along the outside to give you extra stability on the dance floor and off. If you’re all about that hip-hop life, this is definitely a way you can represent.
Cardi B’s Classic Leather Women’s Shoes hit Reebok’s digital shelves on 7/16 and are currently available for $110. Free shipping is available for orders of $49 or more and products are covered by a 30-day return policy.
Though there are no discounts for this shoe currently, you can make the most out of your purchase by joining the Reebok UNLOCKED loyalty program. Membership is free and allows you to earn points to boost your reward level for unleashing even more perks. The benefits include free shipping on orders of $25 or more, future discounts, birthday gifts, membership-only products, and more.
Other Soleful Options
If you’re looking for more celeb creations or classic streetwear to add to your collection, Reebok is still the place to go. With lines inspired by everything from Jurassic Park to Peppa Pig, Reebok aims to have something for everyone. Here are a couple more hot items to consider.
Victoria Beckham Rapide Shoes
6 Colors Available
Previously performing under the alias of Posh Spice, you can expect Victoria Beckham to know a thing or two about fashion. Inspired by one of her favorite models from the Reebok archives, the Rapide features retro styling accentuated by embroidered logos. The shoes also come with two sets of distinct color laces so you can keep it fresh week in and week out.
Club C 85 Vintage Shoes
2 Colors Available
If you like keeping things on the down low, the Club C 85 Vintage Shoes are a pair worth courting. These kicks offer the classic couture of the ‘80s with modern materials to give you sublime comfort with each step. The Club C isn’t a celeb collaboration, but you could fool anyone with the sheer amount of well-known figures showing off this shoe in public.
Mark Your Calendars
Reebok is keeping summer sizzling this year with a number of new releases on the way. To keep track of these hot drops, you can visit their Release Dates page to get the latest scoop. Some shoes are member exclusive, so don’t forget to sign up for Reebok UNLOCKED if you are interested in those products.