Ulta’s 21 Days of Beauty Is Here! 50% Off Self-Care, Beauty and Grooming Items

Don't miss amazing self-care and beauty deals August 30th through September 19th.

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Self-care is more important than ever right now, making the biannual Ulta 21 Days of Beauty sale very welcome news! From Sunday, August 30th through Saturday, September 19th, shoppers can enjoy 50% off select makeup and skincare items each day — and we’re sharing all the best deals here. Supplies are limited, so bookmark this page and check back frequently to prepare for your favorite upcoming daily deals. Bookmark this page in your browser now for easy reference and return throughout the sale to get the best deals!

The Ulta 21 Days of Beauty Sale

Ulta 21 Days of Beauty

The main attraction of the Ulta 21 Days of Beauty September 2020 event is the “Daily Beauty Steals.” These 24-hour discounts are available online and at physical stores (unless otherwise noted), so it’s the perfect opportunity to pick up all of your favorite beauty necessities.

Platinum and Diamond Ultamate Rewards members always receive free shipping on these daily specials, and they’ll score exclusive access to online-only “Platinum Perks.”

DEAL TIP: Sephora is matching prices on select Daily Beauty Steals and Hot Buys throughout the event. If you aren’t eligible for free shipping at Ulta, grab what you want at Sephora and get it shipped free of charge with code FREESHIP.

Ulta 21 Days of Beauty 2020: Daily Beauty Steals

ULTA's 21 Days of BeautyAs you may have guessed from the name, Ulta’s Daily Beauty Steals are all available for one day — and one day only. These limited-quantity specials can save you 50% on some of Ulta’s best-loved products. Typically, these are high-quality items that are almost never included in Ulta’s regular coupons.

They also tend to sell out fast, so shop early to snag the items on your wish list. One caveat? Daily Beauty Steals are limited to two per customer.

Ulta 21 Days of Beauty Calendar

Week One

There are plenty of standout deals this week, from half-off the Foreo Luna Mini 2 to $7 Eyeko mascaras and $14 Tarte Shape Tape concealers.

In terms of dollars off, the PMD Personal Microderm Pro is a whopping $99 off on September 4th. Other standouts include Dermalogica‘s Rapid Reveal Peel for $43 (regularly $85) and Lashfood eyelash enhancer for $39 (usually $78).

August 30th

August 31st

September 1st

September 2nd

September 3rd

September 4th

September 5th

Week Two

Week two includes savings on items big and small, like $20 Too Faced palettes, $15 Philosophy skincare and $9 M•A•C lip liners. Select LORAC palettes are just $19.50 on September 10th, while Urban Decay eyeliners are only $11 each on September 11th. The week concludes with 50% off Kylie Cosmetics lip kits, which are sure to sell out fast.

September 6th

September 7th

September 8th

September 9th

September 10th

September 11th

September 12th

Week Three

Kick off week three with great deals on Dr. Brandt skincare, Lancôme‘s beloved mascara primer, and $11 Stila eyeliners. Select K-Beauty faves like Peach & Lily will be heavily discounted on September 16th, and Perricone High Potency classics are up to $64.50 off on September 18th. Meanwhile, IT Cosmetics fans won’t want to miss the brand’s three Daily Beauty Steals on September 19th.

September 13th

September 14th

September 15th

September 16th

September 17th

September 18th

September 19th

Shop Now

Want more beauty deals? Bookmark our Ulta coupon page, and set a Deal Alert for Ulta to get a notification alerting you about any upcoming promotions and coupons for ULTA.

Set an Ulta Deal Alert


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Images courtesy of Ulta Beauty.


Any product or service prices/offers that appear in this article are accurate at time of publish, and are subject to change without notice. Please verify the actual selling price and offer details on the merchant's site before making a purchase.
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Lesley Sheridan

Lesley Sheridan is a freelance fashion and beauty writer who lives for Pinterest boards, animal prints, strappy shoes and coupon codes. Her bookshelves are filled with Kevyn Aucoin makeup guides, and her favorite band is and will always be INXS. A Kentucky girl at heart, she currently resides just outside of Cincinnati, Ohio, with her rescue cats, a boyfriend who wishes he were an astronaut and a dog whose favorite word is “pizza.”

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