UPDATE: As of May 9th, it looks like Amazon has, somehow, already rolled out one-day shipping for “millions of items.” The online retailer initially announced the plan to cut down shipping times on April 25th.
While it remains unclear exactly which items are available for one-day delivery, our initial research indicates they span a variety of categories, including home essentials, gaming and electronics.
Also, it’s important to note that Amazon isn’t just introducing this in select cities. As of right now, Prime members everywhere can keep an eye out for one-day shipping on Amazon.
Read our original article below for more info on Amazon’s one-day shipping announcement.
Amazon Prime’s guaranteed two-day shipping is the bar against which all other online delivery is measured. That bar just got higher.
On April 25th, Amazon CFO Brian Olsavsky announced that the retailer plans to cut down its famous two-day shipping guarantee to just one day. While same-day shipping and Prime Now (the two-hour delivery service) will remain independent services, one-day shipping will be available for all Prime members.
Looks like Amazon’s Prime Membership price hike last year wasn’t for nothing.
As of now, the exact timeline for this change remains unclear. However, Olsavsky said Amazon will make “steady progress throughout the year,” focusing first on the United States. So, it’s possible that by 2020 customers will automatically enjoy free next-day shipping from Amazon.
What This Could Mean for Amazon Shoppers
The U.S. will likely be the first region to experience this update (global markets are slated to come later). American Amazon competitors like Target, Walmart and Best Buy may have to seriously up their delivery game. The convenience of halving standard Prime shipping times can’t be underestimated. It might make some customers reconsider canceling their Prime memberships as a result of last year’s $20 price increase.
— slickdeals (@slickdeals) April 26, 2018
That said, Amazon plans on pumping $800 million into the new project over the next quarter. It’s possible other retailers will be unwilling (or unable) to match those resources. Therefore, they may have to get creative to keep up with Amazon.
Also, this new shipping speed is rolling out just in time for the company’s annual Amazon Prime Day, which is slowly becoming more of a legitimate shopping holiday with other retailers piggy-backing on the hype.