For music lovers everywhere, there’s great news from Amazon: the online retail/media giant just launched its own lossless audio streaming service, Amazon Music HD, which features over 50 million titles in downloadable and streaming lossless format.
While Amazon has been streaming music for years to the tune of “tens of millions” of subscribers, the new HD subscription service has created buzz for music lovers who are drawn to higher quality audio.
Preferred by audiophiles, Lossless audio is a format that delivers the purest listening experience, and has been the primary competitive point offered by Jay-Z’s streaming service, Tidal. Now, Amazon’s service — which offers both lossless streaming and downloads — threatens to undercut Tidal’s dominance of the high-definition music market.
Neither Apple nor Spotify have made the leap to lossless, although Apple streams using ACC — the format that superseded mp3 and gave iTunes its first corner on streaming audio quality.
At only $12.99 per month if you’re a Prime member, Amazon hopes the lossless addition will increase its presence and clout among its music streaming competition, currently dominated by Apple and Spotify. Even for non-Prime members, Amazon Music HD monthly subscriptions cost $14.99, a significantly cheaper price than Tidal’s $19.99 per month. With Tidal’s new family plan, though, new users can nab a three-month trial period for themselves and five other family members for only $5.99/month.
Amazon Music HD is available to enjoy now, and features a library of over 50 million songs available for streaming and/or download.
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