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Amazon Announces Plans to Take Apple AirPods Head-On

Amazon will likely release Alexa-enabled earbuds in the back half of 2019.
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Jeff Bezos and his Amazonians are never shy when it comes to competition. According to a report by Bloomberg, the e-commerce giant is looking to take a bite out of Apple's AirPods with its own wireless earbuds.

Amazon's earbuds, linked with Alexa, will be relatively similar to AirPods but with an aim toward even better audio quality. "The headphones will let people use their voice to order goods, access music, weather and other information on the go," reports Bloomberg.

Despite dropping the gauntlet, Amazon still has a lot of work to do to make its bite as big as its bark.

What are Amazon's Earbuds Called?

First and foremost, the name of the wireless earbuds is still a mystery. Google's Pixel Buds and Samsung's Galaxy Buds both experienced lackluster sales, so it'll be interesting to see if Amazon goes with a simple name.

Will Amazon break the mold with its new (for the sake of intrigue) AlexaPods?

Which Devices Will Work with Amazon's Earbuds?

Next is the issue of an operating system. The earbuds do not have instant connectivity and will need to be connected to a phone.

So, Amazon will have to work with Android and Apple OS to perfect its earbuds, which is a huge downside. It can be difficult (and expensive) to sync products that aren't purpose-built for one another.

The upside for us, however, is that customers could purchase AlexaPods and presumably use them with any phone.

How Much Will Amazon's Earbuds Cost?

When Amazon tries to tackle a new market, customers can typically count on one thing: low prices.

Despite being late to the finish line, Amazon's strategy usually revolves around undercutting its competitors. With AirPods ranging from $159 to $199, AlexaPods could likely snag some market share with, say, a pair of $99 earbuds.

What's the Release Date for Amazon's Earbuds?

The exact release date has yet to be announced but is expected for the second half of 2019. You know what else typically comes at the start of the latter half of the year?

Prime Day.

Set a Deal Alert now and look out for those Amazon earbuds deals.

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About the Author
Quan Tsang Contributor

Quan Tsang is a creative writer, serial entrepreneur and motorcycle enthusiast based in Southern California who aims to conquer the world one smile at a time. He has a propensity of taking in stray cats and experimenting with culinary creations. Those two things are separate and have no relation to each other. Quan is not a monster — he just loves cats and food. With his lovely wife, Zina, Quan has two sons by the names of Quantas and Quanelius.

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