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9 Reasons Amazon Prime Day Could Be Better Than Black Friday This Year

Get ready: 48 hours of epic deals are coming your way October 13th–14th.

Advertiser Disclosure: At Slickdeals, we work hard to find the best deals. Some products in our articles are from partners who may provide us with compensation, but this doesn’t change our opinions.

Wondering if you should shop early for deals during Amazon Prime Day (October 13th and 14th) or wait for traditional Black Friday deals? Consider this: Last year, according to a report from Amazon, its online sales during Prime Day in July had more sales than Black Friday and Cyber Monday combined.

Although Amazon’s biggest deal day for Prime Members was delayed by several months this year due to COVID-19, we expect Amazon Prime Day 2020 to deliver with huge price breaks on pretty much everything: tech, clothing, toys … you name it. But more importantly, it may just be the smartest time to tackle your 2020 holiday shopping and score the best deals of the year — and ahead we make a case for why.

Also, make sure to check the Frontpage of Slickdeals starting October 13 for the best Amazon Prime Day deals as voted on and vetted by our over 12 million active deal hunters and users — along with competitor’s pricing.

What We Know About Amazon Prime Day So Far

Amazon officially announced that Amazon Prime Day will take place on October 13th and 14th with 48 hours worth of deals. Last year’s event included over a million price breaks on everything from Amazon devices to robot vacuums, iPads, Instant Pots, Ring security systems and Bose headphones — plus, 2019’s unexpected Prime Day price mistake first reported by Slickdeals.

Most of these discounts are offered in the form of “lightning deals,” which means they’re only available for a limited amount of time and in limited quantities. Discounts on Amazon devices, however, usually last 24 to 48 hours. Last year’s top deals included $5 Amazon smart plugs, Amazon Echo Show 5 speakers under $28 and Anker portable chargers for just $25.

Prime Day is an exclusive event for Prime members, but many other vendors offer sales on Amazon at the same time and anyone can shop Amazon during Prime Day. Even if you’re not a member at the moment, there are still plenty of ways to save. First of all, you can sign up for a FREE 30-day trial of Prime. Just set a calendar reminder to cancel before you’re charged for your first month if you don’t want to continue enjoying the benefits of Prime. Secondly, Prime Day has largely become a nationwide shopping event with plenty of competitors jumping in on the action, as explained and outlined more ahead.

inbody amazon prime day credit amazon
Credit: Amazon

9 Ways Amazon Prime Day May Top Black Friday

1. With Amazon Prime Day, you can avoid stores altogether.

With COVID-19 outbreaks still a huge consideration, retailers are doing everything possible to limit in-store crowds. We seriously doubt many stores will offer in-store doorbusters deals, which are often the best deals to be had and are offered in limited supplies creating some pretty crowded and chaotic shopping conditions (in the past). With so many retailers staying closed this year on Thanksgiving Day, these doorbusters should move online — eliminating the need to shop in stores altogether.

2. This year’s Black Friday game plan is still uncertain.

Back in August, we began our coverage of Black Friday store closures and how top retailers like Walmart, Target, Kohl’s and Best Buy have already called off their in-store Thanksgiving Day sales — a first for Walmart in 30 years. Meanwhile, Home Depot has teased a two-month-long online event. There’s still a lot of uncertainty about other stores’ plans as they adjust their traditional sales to ensure customer safety.

With that in mind, the anticipated emphasis of online Black Friday sales may lead to overwhelming demands on retailers (think websites crashing at midnight and hot items selling out in seconds). Amazon Prime Day will have comparable deals without all the madness.

3. Inventory issues are a big concern (which means the sooner you shop, the better).

As our Slickdeals consumer expert Regina Conway recently explained to Fox Business, inventory issues could very well affect supply chains for popular Black Friday items.

“While supply chain issues have improved in many product categories as compared to a few months ago, inventory and pricing are still fluctuating in ways that can be difficult to track as a consumer,” Conway pointed out. In fact, this exact situation had a huge impact on Labor Day appliance sales. Warehouses, factories and fulfillment centers across the country are still vulnerable to operating at lower capacities due to the pandemic. So it’s best not to take any chances and do your shopping early if possible.

4. Shopping the Amazon Prime Day sales guarantees items will arrive in time for the holidays

Buying earlier at steep discounts in mid-October guarantees you’ll get what you need in time for the holidays. Waiting until Black Friday’s November 27th, on the other hand, may just be too late. Several Slickdealers experienced this firsthand on Mother’s Day when many flower deliveries were delayed by over a month. Avoid any last-minute panic by ordering what you need now.


5. Amazon may not be able to restock some items in time for Black Friday. 

As Android Central points out, there are usually three full months between Amazon Prime Day and Black Friday — but we’ll only have around five weeks between the two events this year. “Things like the Nintendo Switch, Chromebooks, webcams and so many other random items have been nearly impossible to find since April 2020,” which means that items that sell out on Prime Day may not get re-stocked by November.

RELATED8 Benefits of Using Amazon Prime Over the Holidays

6. Other retailers are sure to compete by matching Prime Day prices.

We can’t name names, but we know that one big box store that competes with Amazon on prices and tech deals will have a huge sale mid-October with prices that are expected to rival Black Friday.

In other news, Walmart just announced plans to offer Black Friday savings earlier than ever (and well before Black Friday itself). While the retailer didn’t confirm an exact start date, it’s likely prepared to match Amazon Prime Day prices. That means that you may be able to score some deals without the Prime membership fee.

7. Amazon devices will be majorly discounted (possibly even new tech).

Amazon just launched over 60 new and exclusive products, many of which rival tech items from today’s top brands. Examples include an all-new Luna cloud-gaming service as well as the expected updates to its line of Echo, Fire TV and Ring products — including a Ring security camera drone.

Amazon always includes deals on its own devices during Prime Day, so we should see some particularly good price breaks on older models (plus maybe a few solid discounts on its newest releases).

8. Entirely different items are likely to take center stage this year.

Generally speaking, people are shopping for different things this year. According to USA Today, Walmart is “increasing the availability of unexpected holiday gifts that reflect lifestyles in this ‘new normal,’ including athleisure, loungewear and sleepwear for the family, outdoor grills, bicycles and exercise equipment and outdoor sporting equipment.”

This year’s holiday sales are expected to cater to the items we need now more than ever, which is a win-win for the consumer. If nothing else, Amazon Prime Day will set the stage for what to expect on Black Friday, so it’s a smart idea to pay attention to what’s on sale.

9. This year’s Amazon Prime Day may overhaul how we shop in the future.

It’s no secret that in-store Black Friday shopping has long been on the decline. Many retailers are offering all their deals online now, and most sales last for an entire week rather than a single day.

This approach has ultimately led more and more consumers to turn to the internet as opposed to going out searching for in-store bargains. If this year’s online-only sales prove successful, retailers may consider revamping the Black Friday experience altogether moving forward.

amazon packages sitting in back of truck inbody

How a Shop Amazon Prime Day Sales Like a Pro

It’s a good idea to familiarize yourself with ways to shop smarter at Amazon before Prime Day actually kicks off. For instance, you may want to put things in your cart ahead of time to help monitor prices, and be sure to join waitlists for sold-out items to get notified once they’re back in stock.

You may also want to consider taking advantage of Amazon’s 1-Click ordering, which lets you skip the shopping cart and places your order with a single click. This feature is automatically enabled when you place your first Amazon order and enter a payment method and shipping address.

Here are some other quick and easy Amazon Prime Day shopping tips to give you an advantage during “lightning deals”:

  • Use the Amazon app. By clicking “Watch This Deal” in the Amazon app, you’ll receive deal alerts on specific items you want. Download it now for iOS or Android.
  • Be on the lookout for deal badges. All of Amazon’s Prime Day deals are marked with baby-blue deal badges, which makes them a little easier to spot.
  • Ask Alexa for the inside scoop. Just ask Alexa, “What are the Prime Day deals?” for an overview of what’s on sale.

amazon package sitting on front door step inbody

How to Sign Up for Amazon Prime 

Thinking about signing up for Amazon Prime? Membership costs $119 per year (or $12.99 per month), and new subscribers can enjoy a free 30-day trial to see if the service is right for them. Even better, students can get Amazon Prime for half that amount at $59 per year plus a six-month free trial.

Here are just a few Amazon Prime benefits to consider:

  • Free one- or two-day shipping on most items
  • Exclusive savings and free deliveries from Whole Foods
  • Prime Wardrobe, which lets you try on clothes, shoes, jewelry and accessories from the comfort of your home (and pay only for what you keep)
  • 30-minute early access to Lightning Deals on
  • Amazon Pantry with low-priced everyday essentials in everyday sizes delivered to your door for a flat delivery fee
  • Amazon Family with up to 20% off diapers and 15% off eligible products from your baby registry
  • Streaming and digital benefits

Try Amazon Prime

Be Prepared  for Amazon Prime Day with Slickdeals

Prime Day has largely become a nationwide shopping event with plenty of competitors jumping on the day(s). Look to Walmart, Target and Best Buy to possibly match or beat Amazon’s offerings. This year’s holiday sales will undoubtedly look different than ever before, which is why it’s never been a better time to utilize Slickdeals and all our money-saving features.

Set Deal Alerts now for the items you’ve been eyeing, and we’ll notify you of any price drops (at Amazon and other retailers to ensure you get the best deal possible). While you’re at it, follow along with our Amazon Prime Day news coverage for the massive sales in October and also bookmark our Black Friday hub to stay on top of ever-changing prices in November.

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Our editors strive to ensure that the information in this article is accurate as of the date published, but please keep in mind that offers can change. We encourage you to verify all terms and conditions of any product before you apply.

Lesley Sheridan

Lesley Sheridan is a freelance fashion and beauty writer who lives for Pinterest boards, animal prints, strappy shoes and coupon codes. Her bookshelves are filled with Kevyn Aucoin makeup guides, and her favorite band is and will always be INXS. A Kentucky girl at heart, she currently resides just outside of Cincinnati, Ohio, with her rescue cats, a boyfriend who wishes he were an astronaut and a dog whose favorite word is “pizza.”

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