The one-click buttons that made it easier to order your favorite products from Amazon are now available within the Amazon app and on their website. You no longer have to pay 99 cents to order Dash Buttons in their physical form; you can instead get the same (arguably better) experience on your phone.
Dash Buttons used to cost $4.99 when they first came out about 18 months ago, but you received a $4.99 credit after your first order. They dropped in price last summer to 99 cents, but you still got the $4.99 credit, which made it a good deal for one purchase, at least. However, one of the drawbacks with Amazon's Dash Buttons is that you never know what the current price is until after you've placed the order. You can always cancel an order if the price is higher than what you're willing to pay, but that takes the convenience out of the buttons, and that's the whole point of their existence in the eyes of the consumer.
With the new digital version of the Dash Buttons, you have more visibility into the going rates of your products. Just tap on the left side of the "button" in the app and you'll see what the current price is. Tap on the right side to buy. There doesn't seem to be a $4.99 credit waiting in the wings for using the digital Dash Buttons for the first time, but that's no surprise.
These new digital buttons are obviously an attempt by Amazon to get more people to shop blindly without comparing prices. By removing the obstacle of making you order physical buttons, Amazon is hoping that you'll just click the buttons on your phone. In some cases, it might not matter too much. For example, I just ordered the dog waste bags in the picture above. It's a box of 900 rolls for $13.95, which will last a full year with two dogs. I believe I paid $2 less last year, so that's not a big difference for something you buy once a year. However, if it was something I ordered monthly, I'd be much less inclined to use these buttons without comparing prices first.
A great feature they should have added is to let people set their "buy now" price for every product, and whenever the price drops to match that, an order is automatically placed.
Will you be using the new digital Dash Buttons? Or is it no more convenient than using 1-Click ordering?
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