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Amazon's second annual Digital Day is underway with 24 hours of discounts in the biggest, over-hyped ICYMI (In Case You Missed It) shopping event ever.
While other publications are jumping for joy over sales on thousands of items, we're not impressed with what we've seen so far -- the prices are the same or worse than they were just a month ago during Black Friday and Cyber Monday.
We haven't had a chance to dig deep into the backroom of Amazon's digital warehouse, but let's compare a few of the featured items against what we've seen recently on Slickdeals.
NBA 2K18: $41.99 during Amazon Digital Day, but GameStop offered it for $27 during Black Friday.
Spider-Man: Homecoming: $9.99 as a digital download, but the Blu-ray was $7.99 from Amazon last month, and you can get it for $4.99 from Google Play right now.
Cuphead: $16.99 during Digital Day, which is higher than almost every offering seen on Slickdeals since October.
Overwatch GOTY Edition: $29.99 for Digital Day. Umm... this game has been at this price for what feels like 6 months. Best Buy GCU members can pick up Overwatch for $24 on consoles and PC.
Amazon Music Unlimited: 99 cents for 3-months. This has been a standard new-subscriber offer for quite some time.
Norton Security Deluxe: $19.99 for 5 devices and 15 months of protection. This exact deal was offered a month ago, and Fry's had a 12-month, 5 device subscription for $4.99 during Black Friday.
We could play this game for a long time, but we'll save some of the fun for you. At least Amazon learned from their first outing and avoided featuring really old games and software. The only deal that piqued our interest was a $10 Amazon.com credit with a subscription to HBO NOW -- you can binge-watch your favorite shows for essentially $5 for the first month.
A new trend for this year is a heavy focus on mobile apps and in-game currency. Spending real money to buy fake money is almost as bad as purchasing loot boxes, but if you're invested in these mobile games, this is the best time to indulge with in-game discounts for Pokémon Duel, Marvel Puzzle Quest and more.
Just like last year, we're disappointed that the sales for Digital Day aren't steeper, considering that these virtual products don't take up shelf space, are free to deliver, and never spoil/expire.
If you somehow missed these deals earlier in the year, Digital Day is a second chance to scoop up some entertainment at a discount, but it's definitely not the shopping event that Amazon makes it out to be.
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