It’s official: Amazon Dash buttons have kicked the bucket. The retailer announced Thursday that it will no longer sell its physical Dash re-ordering devices and will shift its focus to virtual buttons instead. What does that mean for Amazon Prime subscribers? Here’s the latest on the recent changes to the Dash Replenishment Program.
The Demise of Amazon Dash Buttons
Originally launched back in 2015, Amazon Dash allowed Prime customers to reorder a favorite household product with the push of a Wi-Fi-connected button. The idea seemed great in theory: Just place a Tide button by your washing machine or a Charmin button in the bathroom to instant re-stock your supply.
But the convenience factor of these one-click devices apparently couldn’t compete with the retailer’s virtual re-ordering alternatives.
In an official statement, an Amazon spokesperson explained that customers are “increasingly using programs like Alexa Shopping, which provides a hands-free shopping experience, and Subscribe & Save, which lets customers automatically receive their favorite items every month. With this in mind, we’ve decided to shift the Dash program focus–as of February 28, Dash Button devices are no longer available for purchase on Amazon globally.”
While physical Dash buttons were likely appreciated by the brands they featured, consumers didn’t find them quite as appealing. In fact, Amazon had to confirm that they weren’t an April Fools’ joke when customers showed confusion at their initial debut. But Germany may have driven the final nail in the Dash button’s coffin when its courts ruled that the re-ordering devices were illegal based on existing consumer protection laws.
The Future of Amazon Dash
If you already own and use Amazon Dash buttons, no worries. The company will continue to honor customer re-orders. You just can’t purchase any new buttons or buy replacements if they happen to break.
Prefer to re-stock digitally instead? Amazon says it looks forward to “growing our Dash Replenishment product line-up and expanding the availability of virtual Dash Buttons,” which are currently found “online, in the Amazon App, through screened devices like Echo Show or on third-party devices.”
Images courtesy of Amazon.
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