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Amazon Gets Their Brick and Mortar Grocery Store After Buying Whole Foods

The $13.4 billion deal could revolutionize your grocery shopping experience.
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amazon buys whole foods

Amazon made a huge splash this morning, announcing plans to acquire Whole Foods for a whopping $13.4 billion. It's a bold move for the e-commerce powerhouse, signaling its growing dominance in the grocery industry.

“This is an earthquake rattling through the grocery sector as well as the retail world. We can only imagine the technological innovation that Amazon will bring to the purchasing experience for the consumer," Bankrate.com senior economic analyst Mark Hamrick told Slickdeals via email.

Amazon is known for infusing the grocery shopping experience with forward-thinking tech. Its Seattle-based Amazon Go storefront (currently open to Amazon employees in Beta form) lets customers shop without having to checkout. Amazon's "Just Walk Out Technology" leans on a mobile app to create a virtual cart that charges your Amazon account once you leave the store.

Today's news has everyone wondering if we can soon expect the same experience in Whole Foods stores. An Amazon rep told The New York Times that the company has no plans at this point to use this kind of technology at Whole Foods. But will that change? It's a legit question that would revolutionize the Whole Foods shopping experience, especially since Whole Foods will continue operating its stores after the deal closes. Either way, Hamrick sees the partnership as a win for consumers.

“This will be a good deal for consumers, including those who might not have been doing business with Whole Foods in the past, either because of its positioning in the organic branding space or because prices have been seen as high," he said in an email. "Amazon can be expected to work to deliver better value to grocery customers, both online and within the brick-and-mortar space.”

In other words, Amazon might be on the way to offering cheaper organic groceries.

So what does this mean for AmazonFresh? The grocery delivery service—which charges $15 a month, in addition to the annual $99 Prime fee—allows for seamless online ordering in Seattle, Northern and Southern California, New York and Philadelphia. Will Whole Foods products join its offerings? We're assuming the answer will be yes, but time will tell.

Also See: Amazon Fresh Review: Is It a Good Deal?

What do you make of the big news? Share your thoughts in the comments below!


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About the Author
Marianne Hayes Contributor

Marianne Hayes is a freelance writer, wife and mother in Tampa Bay. After earning a degree in journalism and creative writing from the University of Central Florida, she spent nearly a decade getting lost in New York City and Los Angeles before making her way back home again in 2014. Marianne's writing has appeared in a variety of publications including The Huffington Post, Forbes.com, LearnVest, The Daily Beast and more. When she's not writing, Marianne is usually cruising her local bookstore with her two daughters.

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