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Amazon Free Shipping Minimum Drops to $25

For the second time this year, Amazon has lowered its free shipping minimum.

amazon free shipping $35

*Updated May 8, 2017*

Amazon has lowered their free shipping minimum to $25 for non-Prime members, making it the second time they've lowered it in 2017 after previously raising it to $49 in 2016. This move will compete with Walmart removing the subscription model for their ShippingPass service and replacing it with free two-day shipping on all orders of $35 or more. Coincidentally, Target just went the opposite direction and increased their free shipping minimum to $35, up from $25.

Here's what Amazon's free shipping minimums have looked like over the years.

  • January 2002, free shipping on orders above $99 via Free Super Saver Shipping program (before Prime launched in 2005)
  • 2003, free shipping on order $25 and above
  • February 2013, free shipping minimum raised to $35
  • February 2016, free shipping minimum raised to $49
  • February 2017, free shipping minimum lowered to $35
  • May 2017, Amazon free shipping minimum lowered to $25

As you can see, this is the second time since Amazon Prime launched that the eCommerce giant has lowered its free shipping threshold for non-members. Stiffer competition from other retailers in the free shipping category is most likely what pushed them to make this decision. Walmart had to bow out of the subscription model earlier this year after admitting that Amazon was just too far ahead of the game. Instead, they offered their ShippingPass service for free, and let's not forget they also own Jet.com. Those two factors combined probably forced Amazon's hand, and as a response, they lowered their free shipping minimum back down to $35. You can also get free shipping on orders that include at least $25 in book purchases, something that didn't change with last year's price increase.

Many Slickdealers were vocal about their disapproval of Amazon raising free shipping to $49 last year, citing that the combination of slower shipping times, smaller inventory for non-Prime members and the increase in free shipping minimums would make them take their money elsewhere. With Google Express, Ebay, Target and Walmart/Jet.com, there are too many options for consumers to get their products elsewhere, and Amazon has probably realized that now.

h/t to MAKNYC who posted about this first in the forums.



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About the Author

Johan Mengesha is the Editorial Director at Slickdeals in Los Angeles, Calif. Mengesha has written for print and online media outlets since 2003 and has a journalism degree from Cal State Northridge. Published work has appeared in the "Los Angeles Daily News," the "Daily Sundial" and eHow.com.

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24 Comments

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Joined Aug 2008
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#2
I have an Amazon business account, and they did not lower the threshold to $35.00. For business accounts, it appears to be remaining at $49.00:
https://www.amazon.com/gp/help/cu...017&sr=1-1
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HIDDEN
02-21-2017 at 01:29 PM
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#4
Quote from nymnyr8694
:
There are non Prime members? Wow. Welcome to 2017.
Obviously there is a substantial amount that Amazon feels the pressure to change their policies.
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#5
"Good news, everyone! The chocolate ration has been increased to 20 grams!"
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#6
Last time I ordered using free shipping in Amazon, it took 11 days to ship from Amazon sold by Amazon. Item was in stock. Never again. Arrived 2weeks 2 days after purchase
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#7
I stopped ordering from Amazon when they held the multiple orders I made in November & December of 2015 until the day before Christmas Eve and then overnighted everything. I assume the logic was that they wanted to see if I was going to place any more orders before Christmas so they could ship everything at once, but that's a risky strategy since some people need their gifts before Christmas Day. They just kept changing the promised delivery date by a couple of days over & over. It was rather presumptuous of them to assume I didn't need any of my multiple orders until Christmas and they made me sweat it out that my gifts would actually arrive in time. One item was a gift for a Nov birthday and I called re: the delay so they shipped that one item only, but still held the rest back. Ridiculous.

An order I placed before that included an Amazon Warehouse item and had the shipping date pushed back so many times that I was going to have to pay another month's modem rental if they didn't ship my order out. When I called, they offered to ship it out - for a fee. At my insistence, they finally agreed to ship it out without charging me "as a courtesy", as if they were doing me a favor sending me my in-stock order that was already being held over a week past the promised arrival date.

I did much of my Christmas shopping at Target and Best Buy this year because they offered free shipping with no minimum and I didn't have any of my orders held or shipping dates pushed back. My orders arrived in a few days without 1 phone call begging for shipment.
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Last edited by ellemdee February 21, 2017 at 11:29 PM.
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#8
Quote from nymnyr8694
:
There are non Prime members? Wow. Welcome to 2017.
Yep. I'm one of many. I refuse to pay $99 a year to get free shipping for items that are generally at or above retail prices.
Of course there are items on sale now and then and lowering their free shipping price may get me to buy from them again since its easier to hit $35. When it was $49, I never bought a single item from them. I buy from bestbuy or target.com; always free shipping and no $99 year fee. BTW, Target will price match Amazon if they have the same item online +5% off and free shipping. It's a no brainer for me. I guess I didn't doze off in economics class Smilie
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#9
Quote from robrob777
:
Last time I ordered using free shipping in Amazon, it took 11 days to ship from Amazon sold by Amazon. Item was in stock. Never again. Arrived 2weeks 2 days after purchase
Think could contact amazon customer service center and get refund for late delivery,
if u r prime and it indicates 2 days arrival?
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#10
Just get the Target red card. You get free fast shipping with Target for purchases as small as $1 with Target red card. Their shipping is usually under 2 days since they ship it from the closest store. I save $100 a year by not having Prime.
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#11
This is great news. Now I can checkout, as I was trying to figure out what else I needed to by to get up to $50.
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#12
You know, Amazon is not the only place to shop. The 2-day shipping (or 1-day) is not reliable as it used to be. I've seen better prices on lots of items elsewhere as well. The $99/year subscription is not worth it in my opinion. I hope they do tier subscription in the future. For example, $35/year for 2-day shipping, $35/year for other Prime stuff, etc. I'm still waiting for my student membership to end.
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#13
Big thanks to WALMART!!!
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#14
Go Wal-Mart!

Never thought I would say that...
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#15
Good news!
As i commented last year when they increased prime fees, it works better for them if fees and threshold are lower.
And added tax so walmart is better.
I didn't buy single thing last year from Amazon as i don't have prime and $49 is too high.
$35 maybe doable more often.
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