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Amazon’s Huge Prime Day Sale Returns This Summer on June 21

The official release is out: Amazon Prime Day is returning this June.

Advertiser Disclosure: At Slickdeals, we work hard to find the best deals. Some products in our articles are from partners who may provide us with compensation, but this doesn’t change our opinions.

If you been wondering “When is Amazon Prime Day going to happen for 2021?” — mark your calendars for late June (and bookmark this 2021 Prime Day Deal Guide) to take advantage of this two-day sale to get the best deals and lowest prices of the year on Amazon brands and products and much more.

While last year, Amazon pushed back its huge annual Prime Day sale all the way to October due to the pandemic, the sale is returning on June 21 and June 22, according to a statement from Amazon.

Like you, we are looking forward to Prime Day 2021 coming back in full force this year since it is The Sale of all sales, often featuring better prices in July than any Black Friday sales that happen later in the year.

While last the huge annual sale took place during the fall and officially began Tuesday, October 13, this year’s Prime Day will take place in June, an early start considering the sale usually runs in mid-July.

This is all great news for all Amazon Prime members wanting to take advantage of Amazon Prime deals grab the lowest Amazon prices of the year on everything from Fitbits to robot vacuums and especially deals on Amazon brands as well as low prices on Apple products.

Ahead are the new details on when Amazon Prime Day will be in 2021, how long Amazon Prime Day will run, and what we expect to be the best Prime Day deals to look out for. Plus, learn how you can get a notification sent right to your phone or email on the best Prime Day deals as soon as they go live.

When is Amazon Prime Day 2021 and How Did It Start?

  • 2021 Prime Day: June 21 and 22
  • 2020 Prime Day: October 12 and October 13
  • 2019 Prime Day: July 15
  • 2018 Prime Day: July 16

Amazon often launches the sale on a Monday which syncs up perfectly with the rumored June 21, 2021 start date.

What happens on Amazon Prime Day?

In past years, Amazon launched over one million deals and even headlined the event with a streamed Prime Day concert. Prime members worldwide bought 175 million items and the past years’ online sale numbers from the event surpassed Black Friday and Cyber Monday combined.

What is Prime Day?

What started out as a one-day event of constant sales and discounts on tech, home goods, toys, and more in 2015 has now evolved into a two-day sale event. Virtually every shopping category will have deals on select products. Amazon could end up offering record low prices on items such as Echo speakers, Ring security systems, and even clothing and style items (since Amazon owns many prestige and in-house fashion and beauty brands now).

Many of Prime Day discounts are in the form of lightning deals, which not only have a timer but also a limited number of deals. Good deals are snatched up within seconds, but many times, signing up for the waiting list can lead you to score the deal. Other deals, usually on Amazon’s own tech, are up for the whole day or the full two-day event. Because Prime Day is such a hot sale event, many competitors — Target, Best Buy, Walmart and eBay — jump in on the fun and offer sitewide discounts too, and Slickdeals will also be reporting on all of those sales which are in response to the Amazon Prime Day deals and prices.

Do I have to be an Amazon Prime Member to take advantage of Amazon Prime Days deals?

The short answer: yes. There aren’t generally any deals for non-Prime members, so yes, you need to be an Amazon Prime member to take advantage of any savings and Prime Day sales. Make sure to purchase an Amazon Prime subscription or sign up for a free trial to take advantage of the savings before the event starts.

What are the best deals on Amazon Prime Day?

Typically, the best deals on Prime Day are Amazon-owned tech. It is easy to snag a great deal on Echos, Fire Tablets and Kindles. Deals on Instant Pots and Ring security systems are also easy to come by. Here were the most popular Amazon Prime Day Deals and items sold in 2020:

  • Echo Dot was the most popular item purchased worldwide on sale during Prime Day 2020.
  • People scored great deals Alexa built-in devices on Prime Day with the Bose QuietComfort 35 (Series II) Wireless Headphones and the Fitbit Versa 2 Smartwatch as the top items purchased.
  • Buyers picked up Fire TV Edition Smart TVs from brands including Toshiba and Insignia in record-breaking numbers with low prices in 2020.

How to search for Amazon Prime Day deals

As always, Slickdeals is your one-stop destination, and we will have all of Prime Day 2021 best deals and details all in one place once this huge sale for Amazon Prime Members does launch so that you don’t miss a thing. With over 14 million in our deal-hunting community, we can source and find some of the best Prime Day deals quickly and bring them to you in one place. One way to stay on top of all the best Prime Day deals and find a great price on the items you are looking for is to set up a Deal Alert on Slickdeals. For more information on how to set up a deal alert — whether you’re looking for an Oral-B electric toothbrush or anything related to Amazon Prime Day news, our helpful video “How to Set a Deal Alert” below can help you prepare now to take advantage of Amazon Prime Day 2021, or get alerts sent right to your phone or email when all the things you want or need go on sale.  You can also read about using Slickdeals alerts and how they can take the time-consuming part out of deal hunting to make you a Deal Pro before Amazon Prime Day starts.


If you want to know everything about Prime Day 2021, bookmark our Prime Day page. As the date draws nearer, you can expect frequent updates, deal predictions, deal postings and competitors’ price matches.

Our editors strive to ensure that the information in this article is accurate as of the date published, but please keep in mind that offers can change. We encourage you to verify all terms and conditions of any product before you apply.

Ashley Eneriz

I am a lifestyle and personal finance writer based in SoCal and have been a freelance writer since way before working remotely was the new norm. Being a wife and a mom to three young awesome kids, I have made it a regular habit to check out Slickdeals (even before joining the SD content team) to help fill up my pantry and gift closet for 50-70% off retail prices. As a family of five, we go through snacks, gifts, and toilet paper at an alarming rate, so I love a good deal and am also not afraid to dig through a thrift store to score incredible finds. When not writing about amazing deals to help people save and cool things on sale, I am taking care of my three girls, homeschooling, or stuck with my nose in a book. Sometimes, at the same time.

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