Amazon raised the minimum purchase price to receive free shipping for non-Prime members to $49, up from the $35 previous minimum. If you're ordering books, the shipping minimum actually dropped to $25, but we're pretty sure most people will look past that and, instead, feel more pressure to sign up for the online retail giant's membership.
Amazon last raised the shipping minimum in October 2013; that time it went up from $25 to $35. Non-Prime members also have to wait five to eight days for their orders to be delivered, as opposed to the free two-day shipping you get with Prime. Additionally, Amazon has added quite a few new features, or upgraded existing ones, to their Prime membership benefits. Take Amazon Video and Amazon Music, for instance, which is included at no additional cost. However, those who have held firm and not signed up for the $99 annual membership ($49 for students after a six-month free trial) might finally take the plunge, or alternatively, order less frequently.
Amazon has made quite a few changes to their offering over the past year, such as changing how many people can share a Prime membership. They weren't all negative, though. The option of free same-day delivery was well received when it rolled out, and offering 20% off all new video games was also fairly popular. Whether you like Amazon or not, there isn't much debating that you get your money's worth when you sign up for Prime. On the other hand, many people might not want (or be able) to take advantage of the extra features, and could possibly start looking elsewhere for their online shopping. Where exactly they will look is a completely different story.
Can anyone else really compete with Amazon? Will this change drive more Prime membership sign-ups or push people away? Let us know what you think!
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