Walmart Plans New Service to Compete With Amazon Prime

Would you switch to Walmart's new "Tahoe" service for $50 per year?
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Walmart is planning to launch a subscription service similar to Amazon Prime for $50 per year to grow their online sales, according to The Information.

The new service is going under the codename "Tahoe" and is scheduled to launch later this spring or early summer. At $50 per year it's an appealing price point, but you're not going to get all the extras that Prime gives you (or at least we assume not). Streaming movies and TV shows with Prime Instant Video and listening to ad-free music with Prime Music are two perks we probably won't see offered with Tahoe.

That then begs the question, would you cancel your Prime membership and go with the cheaper $50 Tahoe option? Or do you stick with Prime and enjoy all the extras you get for the additional $49? Depending on how you utilize your Prime membership, it might make financial sense to switch.

On the other hand, Prime has been around for 10 years and has more than 20 Million subscribers (some reports estimates it closer to 40 Million), so Walmart will have to come up with something spectacular to cut into those numbers. Offering a much lower annual membership is definitely a step in the right direction, but the execution of the product has to be there, too.

Time will tell if Tahoe can become a worthy opponent to Amazon Prime when it comes to converting sporadic shoppers to subscribers.

Would you consider making the switch?

 

Image courtesy of ©iStock.com/shaunl



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Johan Mengesha is the Editorial Director at Slickdeals in Los Angeles, Calif. Mengesha has written for print and online media outlets since 2003 and has a journalism degree from Cal State Northridge. Published work has appeared in the "Los Angeles Daily News," the "Daily Sundial" and eHow.com.

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#2
I think I'm gonna stick to Prime for now, there's just too much additional stuff you get with Prime that Walmart most likely won't have.
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#3
If Amazon would fix the issues with their apps, I'd use the extra services. As it stands the only thing I get out of prime is the faster shipping, so switching would be a no-brainer.
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#4
walmart.com prices are a joke, their variety is lacking at best. $50 sounds insulting at best. more like $5.
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#5
Amazon vs Walmart? The service is night and day. Switch to a cheaper service? Sure, but give me a comparable retailer first.
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#6
I think Walmart decided to do this partially because most of everything they sell is also being sold on Amazon and probably loses a good percentage of their potential online sales to Amazon. Walmart's plus to customers is the get right away from local store option and so they probably want to use that as their vantage point to triumph over Amazon in some aspects. There's obviously the drawbacks of the not so great experience for some people going into Walmart, but other things like Walmart needing to be on top of their game when it comes to their price matching policy, delivery, product selections, and pick up times.
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Our community has rated this post as helpful. If you agree, why not rep sotonin?
#7
Nope. amazon is miles more mature and well in general higher quality than ANYTHING walmart has ever created. I'll stick to awesome customer service and a company that still believes in making things right for the customer. Walmart can go shove it.
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#8
Quote from RewardRenegade
:
I think I'm gonna stick to Prime for now, there's just too much additional stuff you get with Prime that Walmart most likely won't have.
After 2x of ordering from Walmart for free pickup and then waiting 30 minutes or more, I for one will stick with Amazon. Plus I stream movies daily and buy the same or better products from Amazon and they have a great return policy.
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#9
Wal-mart orders are taxed. For the most part, Amazon's aren't. Maybe that's kind of an oversimplification in the wider picture and that's not the only valid consideration, but still, it adds up after a year of shopping, especially if you count birthdays and Christmas.
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#10
Might buy the service if the perks are right. Won't quit prime though.
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