2019 REI Black Friday Deals, Sale, & Hours

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Since 2015, REI has elected to keep its doors firmly shut on Thanksgiving and Black Friday, instead preferring to #OptOutside. For three years, thousands of eager REI consumers and staff have been given their Black Friday back and encouraged to do something we should all probably do a little more of: go outside. Does REI have Black Friday sales? The answer is no, not since their OptOutside launch.

Why has REI made this choice? Was it a success? Will it happen again for Black Friday 2019? We explore these questions and more in preparation for the looming Black Friday season.

The Origin Story of #OptOutside

The #OptOutside movement was an REI campaign that encouraged both consumers and employees to choose the great outdoors instead of the great indoors for Thanksgiving and Black Friday. For 2015, REI closed all of its stores on Black Friday — a day which, for most briack-and-mortar retailers, is the busiest of the year.

The initial campaign featured two films, one of which starred the then-CEO of REI, Jerry Stritzke. These films pushed viewers to take a loved one outside for Black Friday to spend time together, and to spend time in nature. An "Opt Outside" page on the REI website offered further advice on how to do this.

The Impact of #OptOutside

It might be counterintuitive to shut your doors on what could be your most profitable day of the year, but REI's business isn't a massive success by accident. REI's #OptOutside campaign has won multiple awards and, on its first year, was estimated to have generated more than two billion PR impressions.

Since REI's 2015 announcement and continued rejection of Black Friday, hundreds of other retailers have followed suit. Over the years, REI has reinforced its charitable claims by actually donating to different causes that fit their mission. They also keep their Opt Outside webpage live and useful for interested consumers.

The Future of #OptOutside

While REI's CEO Jerry Stritzke resigned this past February, it's highly unlikely that REI would reverse course on such a landmark and memorable campaign for Black Friday 2019. Still, stranger things have happened.

To stay abreast of all news concerning REI's Black Friday for this year, watch the Slickdeals Black Friday hub like a hawk. We'll keep you in the know and on top of all the hot deals that might be coming your way this November. In the meantime, non-Black Friday deals from REI are being posted all the time. Visit the Slickdeals REI store page to get your outdoor gear before REI tells you to quit shopping and actually go outdoors.

Founded in 1938, REI is a frontrunner when it comes to all things outdoorsy, sporty and active. They have fantastic sales throughout the year, and the 2019 REI Black Friday sale may pleasantly surprise you.

REI Discount Tips

Snap up excellent REI Black Friday sales before and after the day, but get outside and play on Friday. In 2015, REI announced that it would not open stores on Thanksgiving Day or Black Friday. Instead, it started an exciting campaign called #OptOutside.

Learn More About The Campaign

REI announced that the #OptOutside campaign will give the workforce a paid day off and that the company encourages patrons to enjoy nature a little more on that day. Both the physical locations and online sales stay closed on Friday. This successful campaign has engaged 15 million individuals and 700 organizations participating in #OptOutside.

Seek Sales Before And After

If you're looking for some serious REI bargains, all it takes savvy planning. REI Black Friday deals 2019 start with a Winter sale in the weeks before Thanksgiving, which in the past offered 20% off or more off outdoor clothing, hiking gear and other things for your outdoor adventure. When REI re-opened on Saturday last year, they hosted huge sales on the following Monday, as well.

REI Fun Black Friday Offers

Outdoor enthusiasts who visit the REI website have access to a special geo-mapping service, perfect for new and experienced hikers alike. On top of that, REI sends camping kits to leaders in outdoors communities, so if you're outspoken about hiking and camping on social media, they may have a freebie for you. Fans of the campaign can share their fun with a special filter online for all the photos they take on Black Friday, to help post experiences on social media.

For those of you wondering, "is REI participating in the 2019 Black Friday sale?" rest assured that the answer is a resounding yes. You can browse the best 2019 Black Friday deals from REI using these active coupons and discounts courtesy of our community of millions of avid deal hunters and shoppers.

But don't miss out on REI other Black Friday deals! This year, we're seeing savings on popular REI offerings like 60% off on Clothing & Accessories.

As more and more shoppers use Slickdeals to shop the best 2019 Black Friday discounts at REI, our product deals will update to help you stay on top of everything as it comes out.

Make sure you check back to find the best available 2019 REI Black Friday sale items. There are already 1 Black Friday offers at REI so far this year, and we can help you cut through the noise to find the best discounts as rated by our community.

Black Friday Deals Are Here! Slickdeals community members review and recommend the best deals. See the Deals

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2019 REI Black Friday Coupons

Discount Coupon Description Expiration Date
% Off There are 26 REI 2019 Black Friday Coupons from 10% off to 70% off 01/31/2021
Sale There are 6 REI 2019 Black Friday sale items Date Not Available

REI Black Friday FAQ

Can I buy REI Black Friday deals online?

No. REI shuts down both physical locations as well as its online store during Black Friday. Get REI Black Friday deals.

Will REI price match Black Friday deals?

No. REI does participate in price matching if you bought a product online and then find it is a lower price on sale in stores, but the store does not sell anything on Black Friday. Get REI Black Friday deals.

What time does REI open on Black Friday?

REI will not be open on Black Friday. The store will also be closed on Thanksgiving day. Get REI Black Friday deals.

What time does REI close on Black Friday?

Because the store does not open on this day, it does not have a closing time. Find excellent deals either before Thanksgiving or after Black Friday. Get REI Black Friday deals.

What time do REI Black Friday deals start?

REI also closes its online store during Black Friday, and will not sell or ship anything during that time. The online store starts the Black Friday closure at 12 AM. Get REI Black Friday deals.

What time do Black Friday REI deals end?

The stores stop their Black Friday break the following Saturday. It will, however, open for Monday, at which point there will be fresh online deals. Until then, there are no special Black Friday sales. Get REI Black Friday deals.

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