I logged on to my Amazon account and it showed me this promo. Not sure if this is targeted.
Reload $100, Get $5 free.
Get a 5% reward (up-to a maximum of $5) if you are reloading your Amazon.com Gift Card Balance for the first time
To qualify for this offer, you must be reloading your balance for the first time using the account to which you are currently logged in. An email notification will be sent to you to confirm the application of your 5% (up-to a maximum of $5) Amazon.com Gift Card reward. You can scroll down this page to view more details on the Terms and Conditions of this exclusive offer. Your Amazon.com Gift Card Balance can be used to shop among millions of items on Amazon.com and there is no expiration date or service fee for your Amazon.com Gift Card Balance.
You can reload your Gift Card Balance with a credit, debit, ACH or pre-paid card. Learn more from Amazon.com Gift Card Terms and Conditions.
Terms & Conditions
In order to qualify for the offer, this must be your first time reloading your balance and you must use the account to which you are currently logged in.
Limited time offer.
The offer only applies to the first reload of your own Amazon.com Gift Card Balance.
For qualifying purchases, a 5% (up-to a maximum of $5) Amazon.com Gift Card reward will be automatically applied to the account used to reload within 24-48 hours after the reload order has been placed.
The Amazon.com Gift Card reloaded to your account and the 5% reward (up-to a maximum of $5) can both be checked on the Amazon.com Gift Card Balance page.
Offer is limited to one 5% Amazon.com Gift Card reward (up-to a maximum of $5) per customer and account.
This offer may not be combined with other offers.
The offer is good while supplies last.
The maximum benefit you may receive from this offer is $5.
The offer and the reward are non-transferable and may not be resold.
If you violate any of these terms and conditions, the offer will be invalid.
The offer is void where prohibited.
Amazon reserves the right to modify or cancel the offer at any time.
The amount you reload to your Amazon.com Gift Card Balance is not transferable, refundable or redeemable for cash, except as required by law.
When you reload your balance, you are purchasing an Amazon.com Gift Card in the amount you selected that will be automatically added to your Gift Card Balance. Your Amazon.com Gift Card Balance does not expire and is subject to Amazon.com Gift Card Terms and Conditions.
The amount you reload to your Amazon.com Gift Card Balance and the additional 5% (up-to a maximum of $5) Amazon.com Gift Card Balance you receive for the qualifying reload cannot be used to buy Amazon.com Gift Cards.