I was in Lowes shopping for paint today and spotted 5 gallon buckets of Sherwin Williams HGTV Ovation semi-gloss interior paint for $33.75, regularly around $130. Checked online and it appears to be that price everywhere around me, although online stock may not be accurate (says my store is out of stock but there were several left). Deep base only, which limits you to mid-range colors, the other color bases are still full price, however it looks like semi-gloss, satin, and eggshell are all on clearance. Lowes currently has a $40 rebate on these making it a possible money maker for the semi-gloss and eggshell if they accept the rebate claim (it does say not for discounted items, but my receipt did print out the rebate info). Even without the rebate this is a fantastic price as a single gallon normally goes for around $30.