Williams Sonoma (along with others like Bed Bath and Beyond and Sur la Table) is matching Nespresso's 25% reduction in machine prices. However, WS has an additional online code "friends" that provides an additional 20% off. The lowest-priced machines are the new Essenza Mini and Inissia, both with an everyday price of $149.95. With the 25% off, they are down to $112.46. If you add the "friends" coupon code, it reduces it to $89.97 before tax. Even after tax (Texas here), the total came to <$100.