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No more Red Plum, P&G Inserts?

1,881 3,811 August 8, 2017 at 05:28 AM in Grocery
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On Sunday, the AJC did not have the scheduled Red Plum inserts. The rumor was that they had terminated their contract with Red Plum. I sent them an email questioning the rumor and received the following reply:

Thank you for contacting the Atlanta Journal Constitution. Unfortunately, Red Plum and P&G have decided to no longer put their inserts in the paper, not only for us, but nationally as well. This is a decision they have made and it effect News Paper subscribers across the nation. However, it is rumored that hey have started mailing their inserts instead and you should receive them in your mailbox. You are able to contact their customer service hot line and find out more information from them.

Has anyone heard about this change in any market other than Atlanta?

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Joined Jun 2013
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#2
I guess they are trying to put an end to coupon sellers.

I have not heard of this but I noticed the red plum has been super skimpy in my area where it did not use to be.

I guess I will need to join the mailing list.
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#3
Several years (6 or 7 ?) ago RP and P&G decided that for some areas it would be more cost effective (and/or give them better "circulation" numbers) to snail mail inserts in some areas rather than put them in the local paper. The Milwaukee, WI area was one of several of these areas and therefore the Milwaukee paper only had the SS inserts. After about 1 year P&G reappeared. However for many years the RP was snail mailed. Then about a year or year and a half ago, RP started appearing again in the Sunday Milwaukee paper and was no longer snail mailed.

So -- yes, I have no doubt that for whatever reason RP and P&G have decided to mail the inserts rather than put them in the paper. BUT this is not nationwide -- rather only certain areas.
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Last edited by GreatFun August 8, 2017 at 07:41 AM.
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#4
well this is something good to know since i was looking to subscribe to AJC for sunday delivery to get the coupon inserts.
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#5
I commented on this last week. People were stealing whole inserts from the AJC and selling them. They were even stealing them from within the AJC offices. Atlanta is one of the top coupon selling markets through 3rd parties. So this is an effort to cut down on that. I have been getting RP in my snail mail for the last 2 weeks. I haven't bought the AJC since. I'm pretty sure the AJC sales will decline as well. The other thing is you can no longer get additional coupons by buying additional papers. It's just messed up all the way around.
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#6
This isn't about "coupon sellers" or "cutting back" on anyone. Atlanta is a test market. Large manufacturers want to get rid of couponing as it was in the past, period. There will just be more and more steps like this until it's down to digital only. All of these steps won't help them win the grocery war against Aldi, Trader Joes, Costco, etc.
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Quote from Edxzxz
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I just keep a suitcase full of disguises, fake beards & moustaches in the trunk of my car, so I can go out to the car, and go right back in the store again.
nod
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#7
Quote from wanderingwillow
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This isn't about "coupon sellers" or "cutting back" on anyone. Atlanta is a test market. Large manufacturers want to get rid of couponing as it was in the past, period. There will just be more and more steps like this until it's down to digital only. All of these steps won't help them win the grocery war against Aldi, Trader Joes, Costco, etc.

yes it is. there was an article on it. P&G and redplum set up stings to stop sellers from getting inserts.
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#8
My point is that manufacturers don't need coupons to advertise anymore. Social media provides daily interaction with consumers, at almost no cost. Many people just don't care about discounts, and won't notice the coupons are gone. This isn't all happening because of "greedy insert resellers" They are testing this in Atlanta. More and more 'steps' will be made to dissuade coupon culture, until coupons are gone entirely.
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Last edited by wanderingwillow August 26, 2017 at 07:54 PM.
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