Some people got emails with a link and thought it could be a targeted offer, but I deleted my emails. I went into my account and also my GF's and it is there so I don't think.this it is targeted. I clicked action and adventure, Marlboro black
which is in the middle and then clicked on Unchartered Southwest
which was not there earlier this morning. Clicking on the US brings up the offer for the free Zippo. Good luck redeeming and don't shoot the messenger if it is not there for you.