These sales come about twice a year more or less randomly without much announcement and I've missed some very often.
For those looking to buy the new Horns of the Reach expansion, character slots, or what not, it may be the right time. (Note: you cannot buy the Morrowind upgrade with crowns - yet)
$24 for 5500 crowns ->https://account.elderscrollsonlin...500_crowns
$16.74 for 3000 crowns
$11.24 for 1500 crowns
$5.99 for 750 crowns