Fill out these items in your Beauty Insider profile by 9/30 to receive the 50 points:
Profile picture +20
Eye color +10
Skin tone, type and concern +10
Hair color, type and concern +10
Click save on each tab (eye, skin, hair) before changing tabs.
If you've already filled in any of them, uncheck and re-check your answers and you'll still get credit.
The points took 1-2 days to fully post for me.
*Receive a maximum of 50 Beauty Insider points when you complete certain community profile traits on sephora.com from 12:01 am PDT on 9/1/17 through 11:59 pm PDT on 9/30/17. Insiders will receive points within 24 hours after completing the following: profile picture: 20 points; eye color: 10 points; skin tone, type, and concern: 10 points; hair color, type, and concern: 10 points. If your profile is already complete prior to 9/1/17, simply reselect these traits, submit and points will be added accordingly. Beauty Insiders only, no purchase necessary. Not available in Sephora or Sephora inside JCPenney stores or on jcp.com. This offer is subject to change, alteration or termination by Sephora at its sole discretion at any time.