New 55" MU6290 series tv is on special (in store only) for 499.99 until Sept 27. A lot of stores are still selling the older KU6290 for more than this newer one. Great deal of you have a MicroCenter near by. Website doesn't show sale price, but you should be able to call your local store and verify before going. Mine had no problem telling me the in store price and quantity on hand since it's a bit of a drive for me.