This appears to be a listing mistake, as the item is typically $74.99 for one. However, if you look at the page, it shows Color : ORANGE - 2 PACK.
I ordered online, and picked In-Store pickup to save an additional 15%, making it $63.74 + tax.
When I went to pick up the item, I showed the employee the receipt, which clearly shows in two locations that it should be a 2 pack. They honored the listing without any hassles.
Yes, I used the "forbidden" word in the title, so I fully expect down votes.
NOTE: This is the HEAVY DUTY extension cord, and is 12/3, not 14/3 or 16/3. Yes, you can get thinner extension cords, but they are not the same. You won't get a 12/3 for $37.50 each elsewhere.