Update: now available online for $55 or $60 depending on version.
Hatchimal Surprise Peacat $54.99 in store.
Price is marked $69.99 in store. price match target.com down to 64.99, then use their $10 off $50 coupon ( text toys10 to Target) to reach $54.99
YMMV: Target may or may not allow you to both price match AND use a coupon. It depends on who you get at the customer service desk. If they don't let you, its $59.99 with coupon.