Just picked up the Lego City Advent calendar in store at Target for $17.99 after pricematch and coupon.
Target B&M price is $29.99
Match to Target.com $23.99 [target.com]
Apply 25% off Toy coupon (text TOY to Target (827438))
Final price $17.99 +tax
I went in only for the pricematch and the cashier actually automatically scanned a printed copy of the coupon for me. She even said "The fine print excludes Lego, but the system takes it anyway."