GameStop has a great price on Bloxels [gamestop.com]
: $15.97. Normally, it's $34.99 or $39.99.
YMMV on price matching to Target as well.
Build your own video games with Bloxels®!The innovative video game creation platform makes concepting and execution easy. Watch your game world come to life as you create and animate play spaces, characters and objects because you are the artist, game designer, storyteller, programmer, publisher AND player! The physical pieces in the Bloxels® game set work with the free Bloxels® Builder app to digitize your creations, put them on-screen and make them playable.