I went to Fry's today (CA-Bay Area) to try if they would price match the Abe's of Maine (beware the bait and switch) price of 2,275$ and ended up, to my surprise, with a cost of 2,299$!!! (+Tax)
After the price match was rejected due to Abe's not being an authorized LG dealer - the sales person pulled a magic rebate code out of his hat, and voila, shaved 397.99 dollars off the advertised price. Turns out Fry's is running a special promo - you might need to sign up to get a personal promo code (here) [frys.com]
or find a sales person that knows what he is doing. He used a single code - and it was obviously not the no-sales tax promo that they are currently running.
Good luck! I am as happy as a lark since I was already ready to settle for the costco deal on the B7P for 2,649.99 ...